I'm a huge advocate of being forward when it comes to your business. It may go against my introvert tendencies sometimes, but as an entrepreneur or a small business owner, you are essentially your only advocate. If you don't drive your business's train, it just doesn't move.
When you are trying to create a business or further your career, you can't be complacent and wait for opportunity to come to you. You have to get out there, and yes, that tired word: network. Cold-emailing and asking people for a breakfast meeting or to coffee can be intimidating, because no one likes to be ignored or rejected right?
Well, that chance of rejection is always still there. But today I'm going to help you guys boost your chances at getting responses from people, as well as covering THE most important thing when cold-emailing someone: HOW you ask them. These are absolute musts when cold-emailing, pitching, or asking someone to meet over coffee.
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